400 Million Fans: Study Finds How Esports Influences Gen Z and Their Purchasing Behaviours
New research reveals the power of esports as a channel for reaching this vital youth market as 74% say purchasing is influenced by advertising and brand participation in gaming spaces. Key data also includes: 71% regularly watch gaming content, with 66% tuning into gaming livestreams and...
New research reveals the power of esports as a channel for reaching this vital youth market as 74% say purchasing is influenced by advertising and brand participation in gaming spaces. Key data also includes: 71% regularly watch gaming content, with 66% tuning into gaming livestreams and...
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