Rokt mParticle Launches Performance Engine, Led by Audience Agent
The Performance Engine's new Audience Agent turns first-party data into high-value audiences that drive measurable revenue Brands are already seeing measurable gains, including a 117% increase in Google Ads match rates for Hardee's and a 62% increase for Carl's Jr. NEW YORK, June 25, 2026...
The Performance Engine's new Audience Agent turns first-party data into high-value audiences that drive measurable revenue Brands are already seeing measurable gains, including a 117% increase in Google Ads match rates for Hardee's and a 62% increase for Carl's Jr. NEW YORK, June 25, 2026...
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