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The memory shortage shaking Apple and Microsoft is 'existential crisis' for smaller players

Tech CNBC By CNBC 27 Jun 2026 13:21 1 min read
The memory shortage shaking Apple and Microsoft is 'existential crisis' for smaller players

While Apple and Microsoft raise prices on key devices to help cover the soaring costs of memory, smaller consumer electronics companies are in dire straits.

While Apple and Microsoft raise prices on key devices to help cover the soaring costs of memory, smaller consumer electronics companies are in dire straits.

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