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Creator content made the main stage at TV's 'upfront' pitches — and not just for YouTube

Tech CNBC By CNBC 16 May 2026 12:00 1 min read
Creator content made the main stage at TV's 'upfront' pitches — and not just for YouTube

In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for reaching younger audiences.

In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for reaching younger audiences.

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