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TikTok and YouTube are reinventing sports viewership. Broadcasters are taking note

Tech CNBC By CNBC 25 Jun 2026 11:00 1 min read
TikTok and YouTube are reinventing sports viewership. Broadcasters are taking note

Leagues, teams and media networks are increasingly meeting younger fans on social media as platforms like TikTok, Roblox and YouTube capture most of their time.

Leagues, teams and media networks are increasingly meeting younger fans on social media as platforms like TikTok, Roblox and YouTube capture most of their time.

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