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UK’s fragile heirloom: ceramics sector calls for more help to save ‘vital industry’

Politics The Guardian By Neha Gohil Midlands correspondent 06 Jun 2026 13:00 1 min read
UK’s fragile heirloom: ceramics sector calls for more help to save ‘vital industry’

Brands such as Portmeirion in Stoke welcome £120m package but seek further support to avert fresh closures On the floor of Portmeirion’s factory in Staffordshire, staff are hard at work as clays are moulded, glazed and fired – an intricate process requiring precision and specialist skills honed over years of practice – to manufacture the company’s array of tableware. Portmeirion, a homeware brand founded in 1960 that employs 433 people, is based in Stoke-on-Trent, at the heart of British ceramic

Brands such as Portmeirion in Stoke welcome £120m package but seek further support to avert fresh closures

On the floor of Portmeirion’s factory in Staffordshire, staff are hard at work as clays are moulded, glazed and fired – an intricate process requiring precision and specialist skills honed over years of practice – to manufacture the company’s array of tableware.

Portmeirion, a homeware brand founded in 1960 that employs 433 people, is based in Stoke-on-Trent, at the heart of British ceramics. The centuries-old craft is so integral to the area’s identity that the six federated towns that make up the Staffordshire city are known as the Potteries.

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