Americans embrace AI and social discovery, but trust still determines how they buy, reveals ESW Signals report
47% of US consumers are comfortable using AI for price comparison, while only 24% are comfortable with AI-powered payments 45% of Americans discover products through social media, but only 27% trust social commerce checkout experiences 39% of US consumers say discretionary spending has...
47% of US consumers are comfortable using AI for price comparison, while only 24% are comfortable with AI-powered payments 45% of Americans discover products through social media, but only 27% trust social commerce checkout experiences 39% of US consumers say discretionary spending has...
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