When AI Gets Brand Information Wrong, Consumers Look Beyond the Brand
New Skyword research finds that when AI and brand messaging conflict, only 29% of consumers trust the brand BOSTON, June 11, 2026 /PRNewswire/ -- As AI becomes part of how consumers research products and evaluate brands, new survey data from Skyword reveals a significant authority gap:...
New Skyword research finds that when AI and brand messaging conflict, only 29% of consumers trust the brand BOSTON, June 11, 2026 /PRNewswire/ -- As AI becomes part of how consumers research products and evaluate brands, new survey data from Skyword reveals a significant authority gap:...
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