AI emerges as a strategic priority for luxury as accelerating consumer use challenges industry to reinvent customer discovery and experience--Bain & Company and Comité Colbert

Strategic role of AI in luxury confirmed as 22% of luxury houses now rank it among their top three corporate priorities, up from just 5% in 2024 Luxury houses accelerate AI deployment with adoption up five-fold in support functions and nearly doubled in operational functions; adoption in...

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