Xinhua Silk Road: Chinese baijiu maker Wuliangye's World Cup campaigns spur off-season sales
BEIJING, July 8, 2026 /PRNewswire/ -- Leading Chinese baijiu maker Wuliangye has leveraged the FIFA World Cup to launch a series of themed marketing campaigns that have generated an enthusiastic market response, driving robust sales during what is traditionally the industry's off-season....
BEIJING, July 8, 2026 /PRNewswire/ -- Leading Chinese baijiu maker Wuliangye has leveraged the FIFA World Cup to launch a series of themed marketing campaigns that have generated an enthusiastic market response, driving robust sales during what is traditionally the industry's off-season....
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