90% of organisations increase AI marketing investments, but only 12% can measure real impact: Comviva Global CMO Survey Report
NEW DELHI, June 5, 2026 /PRNewswire/ -- Even as AI adoption accelerates across marketing functions, most organisations are struggling to prove its business value. Ninety percent of organisations increased their AI marketing investment over the past two years. Only twelve percent can prove...
NEW DELHI, June 5, 2026 /PRNewswire/ -- Even as AI adoption accelerates across marketing functions, most organisations are struggling to prove its business value. Ninety percent of organisations increased their AI marketing investment over the past two years. Only twelve percent can prove...
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