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Horizon Media Study Identifies The "Trust Tax": How AI Shopping Can Quietly Erode Brand Loyalty

Markets PR Newswire By PR Newswire 03 Jun 2026 17:00 1 min read
Horizon Media Study Identifies The "Trust Tax": How AI Shopping Can Quietly Erode Brand Loyalty

More than Half of Consumers Distrust AI Shopping Agents — Putting More than a Quarter of Brand Loyalty at Risk NEW YORK, June 3, 2026 /PRNewswire/ -- AI has made shopping faster. It hasn't made it more trusted. New research from Horizon Media finds that while consumers have broadly...

More than Half of Consumers Distrust AI Shopping Agents — Putting More than a Quarter of Brand Loyalty at Risk NEW YORK, June 3, 2026 /PRNewswire/ -- AI has made shopping faster. It hasn't made it more trusted. New research from Horizon Media finds that while consumers have broadly...

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