U.S. Gambling Industry Spent 8.7x More on Celebrity Endorsements Than on Responsible Gambling Communications in 2025, 5W Research Division Finds.
$520 million on celebrity and athlete partnerships. $60 million on responsible gambling programs and communications. The ratio is now appearing in ESG ratings, legislative testimony, and AI search citations. MIAMI, July 3, 2026 /PRNewswire/ -- The 5W Research Division today released the...
$520 million on celebrity and athlete partnerships. $60 million on responsible gambling programs and communications. The ratio is now appearing in ESG ratings, legislative testimony, and AI search citations. MIAMI, July 3, 2026 /PRNewswire/ -- The 5W Research Division today released the...
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