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37% of Consumers Say Brands are Pulling Back from Pride; Yet 48% Say Participation Matters

Markets PR Newswire By PR Newswire 28 May 2026 12:00 1 min read
37% of Consumers Say Brands are Pulling Back from Pride; Yet 48% Say Participation Matters

Omnisend study finds Pride authenticity matters more than seasonal branding; 45% expect genuine LGBTQ+ commitment from brands CHARLESTON, S.C., May 28, 2026 /PRNewswire/ -- New research by Omnisend shows consumers are paying close attention to brand participation in Pride Month – and how...

Omnisend study finds Pride authenticity matters more than seasonal branding; 45% expect genuine LGBTQ+ commitment from brands CHARLESTON, S.C., May 28, 2026 /PRNewswire/ -- New research by Omnisend shows consumers are paying close attention to brand participation in Pride Month – and how...

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