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PEDIGREE® launches campaign to honor mutts and change the meaning of the term in Brazil

Markets PR Newswire By PR Newswire 18 Jun 2026 18:00 1 min read
PEDIGREE® launches campaign to honor mutts and change the meaning of the term in Brazil

With Ronaldinho Gaúcho on board, PEDIGREE® and AlmapBBDO begin next chapter of the Caramelo platform, celebrating mixed-breed dogs as symbols of affection, belonging, and national pride SÃO PAULO, June 18, 2026 /PRNewswire/ -- As Brazil turns its eyes to football, PEDIGREE® launches...

With Ronaldinho Gaúcho on board, PEDIGREE® and AlmapBBDO begin next chapter of the Caramelo platform, celebrating mixed-breed dogs as symbols of affection, belonging, and national pride SÃO PAULO, June 18, 2026 /PRNewswire/ -- As Brazil turns its eyes to football, PEDIGREE® launches...

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