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Gen Z demands bigger bargains — driving gains for discount retailers like Walmart and Ross

Economy MarketWatch By Bill Peters 26 May 2026 21:35 1 min read
Gen Z demands bigger bargains — driving gains for discount retailers like Walmart and Ross

As seemingly everything gets more expensive, younger consumers are increasingly driving growth for the nation’s biggest discount retailers.

As seemingly everything gets more expensive, younger consumers are increasingly driving growth for the nation’s biggest discount retailers.

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