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It’s ‘unavoidable’: Apple says it will be forced to raise prices due to the AI boom

Economy MarketWatch By Christine Ji 17 Jun 2026 23:19 1 min read
It’s ‘unavoidable’: Apple says it will be forced to raise prices due to the AI boom

Tech giants are gobbling up memory chips for AI servers, leaving Apple with soaring component costs that Tim Cook says will inevitably be passed on to consumers.

Tech giants are gobbling up memory chips for AI servers, leaving Apple with soaring component costs that Tim Cook says will inevitably be passed on to consumers.

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