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Here’s how Gap’s yoga-wear maker Athleta went from must-have to ‘generic’

Economy MarketWatch By Bill Peters 31 May 2026 14:00 1 min read
Here’s how Gap’s yoga-wear maker Athleta went from must-have to ‘generic’

Athleta’s expected recovery has been pushed out for three straight years, as an attempt to widen its appeal ended up “appealing to no one in particular.”

Athleta’s expected recovery has been pushed out for three straight years, as an attempt to widen its appeal ended up “appealing to no one in particular.”

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